First of all, what even is branding? The easiest way to think about what branding is is that your brand is your business/blog’s personality and vibe that it gives off.
There are a number of visual components that go into your brand such as your logo, color scheme, fonts, and website design. Then there are intangible components like your tone of voice and mission statement that also go into representing and conveying your business/blog’s brand. Both of the visual and intangible components all go into creating your overall business/blog’s brand.